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StoreRocket alternative

The StoreRocket alternative for brands that treat the locator as a sales channel

StoreRocket is the closest competitor to StoreLo, and a good one. The differences sit in locations per euro, the heatmap, the conversion stack and the free plan.

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Credit where due: StoreRocket ships analytics, email lead capture and an API on every plan, from $25 a month for 100 locations. Of all the tools on our comparison page, it is the one closest to StoreLo. So an honest StoreRocket alternative page is really about margins, not gaps. StoreLo gives you two and a half times the locations at the entry tier (250 for €19.99), draws searches on a heatmap from Starter, goes deeper on conversion higher up (search-to-store funnel, nearest-store popup, Meta Pixel and GTM events, A/B testing), and lets you start on a free plan instead of a trial.

StoreRocket vs StoreLo at a glance

StoreRocketStoreLo
Entry paid plan$25 for 100 locations€19.99 for 250 locations
Free planNo, 7-day trialYes, 5 locations, no time limit
Search analyticsYesYes, plus heatmap
Search-to-store funnelNoYes (Pro)
Nearest-store CTA popupNoYes (Pro)
GA4, Meta Pixel & GTM eventsPartialYes (Pro)
A/B testingNoYes (Business)
Free done-for-you brand matchNoYes, on every plan

StoreRocket prices and features come from its public pricing and feature pages in June 2026 and are shown in its listed currency. Plans change, so check the latest before you decide. StoreLo prices exclude VAT.

When StoreLo is the better fit

Pick StoreLo when the location count matters (250 on the entry plan against 100), when you want the heatmap view of demand without a plan upgrade, or when the locator is part of your marketing stack rather than a standalone map. The Pro plan pushes locator events into GA4, Meta Pixel and GTM with your own event names, the nearest-store popup nudges visitors toward a visit, and Business adds A/B tests on the widget itself. And because there is a real free plan, trying all of this costs nothing but an afternoon.

When StoreRocket is

Also fair: if you lean on StoreRocket's email lead capture inside the widget or build against its public API today, those are real features and you should check your must-haves before moving. The switch itself is cheap to test. Export your CSV, import it into StoreLo on the free plan, and compare both locators on your own data instead of on marketing pages, this one included.

Make it yours, right here.

Change the color, map style, and markers — the real widget below updates live.

Brand color
Map style
Markers
yourstore.com/locations
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Prefer done-for-you? On any plan we match the locator to your brand for free — just add your site under Customize.

Switch in an afternoon

1

Export your locations

Download your locations as a CSV from your current tool. Every locator on this page can export one.

2

Import them into StoreLo

Create a free StoreLo account and upload the CSV. Addresses are geocoded automatically, and you can tidy hours and filters afterwards.

3

Swap the embed code

Replace the old embed with the StoreLo snippet on your site. Keep the old locator live until the new one looks right, then cancel.

Trying StoreLo costs you nothing. Not even effort.

Every reason to put this off, removed:

Free forever, no card

Five locations, no time limit, no credit card. You only ever pay when your network outgrows it.

Stuck? I set it up for you

Send me your locations and your website, and I put the locator live for you. Free, on any plan.

Styled to your brand, free

On every plan we match the locator to your brand for you — colors, fonts, map style and markers.

Leave in two clicks

Cancel anytime and export everything you added. No contracts, no hostage situations.

Backed by a real person, not a department — read the StoreLo Promise.

StoreLo runs on WordPress, Shopify, Webflow, Wix and Squarespace. See how it compares or view pricing.

Building this yourself means a maps developer, an API integration and maintenance forever — easily a four-figure project. StoreLo does the same job from €0, live this afternoon.

Features and pricing

Free
Explore basic store locators for free
€0forever
Sign up free
  • Up to 5 locationsStore up to 5 store addresses on the free plan. Upgrade anytime when you need more.
  • 1 store locatorOne embeddable locator widget you can place on a single site or page.
  • Google Maps & one-line embedPowered by Google Maps. Add it to any website by pasting a single line of code — no plugin required.
  • Search, filters & geolocationVisitors can search by address, filter by category, and find the nearest store using their location.
  • Custom branding & colorsMatch the widget's colors, fonts and markers to your brand so it looks native to your site.
  • Free brand matchingSend us your site and we'll style the locator to match your brand for you, at no cost.
Starter
For small brands and growing stores
€19,99per month
Start 14-day free trial
  • Up to 250 locationsStore up to 250 store addresses.
  • Google Maps & shortcodePowered by Google Maps. Embed anywhere with a one-line snippet or WordPress shortcode.
  • Bulk CSV / Excel importUpload hundreds of locations at once from a CSV or Excel file instead of adding them one by one.
  • Search ActivitySee what visitors search for in your locator — terms, volume and trends over time.
  • Search HeatmapA map view of where people are searching, so you can spot demand and gaps in your coverage.
  • Priority SortingControl the order results appear in — pin or boost specific stores to the top.
  • 24/7 email supportEmail support around the clock, with replies typically within one business day.
Most popular
Pro
For scaling brands and multi-store retailers
€34,99per month
Start 14-day free trial
Everything in Starter, plus:
  • Up to 2,000 locationsStore up to 2,000 store addresses.
  • Up to 3 store locatorsRun up to 3 separate locator widgets — e.g. for different brands, regions or sites.
  • Search EventsTrack individual visitor actions — searches, clicks to directions and website visits — as events.
  • Conversion funnelSee how visitors move from searching to clicking through to a store, and where they drop off.
  • Google AnalyticsSend locator events to your Google Analytics 4 property to measure them alongside the rest of your site.
  • Meta Pixel & GTM EventsFire events to Meta Pixel and Google Tag Manager for retargeting and advanced tracking.
  • CTA conversion popupShow visitors a popup with their nearest store the moment they search or share their location, with a custom message when no store is in range.
Most popular
Business
For growing chains and high-volume retailers
€69,99per month
Start 14-day free trial
Everything in Pro, plus:
  • Up to 20,000 locationsStore up to 20,000 store addresses.
  • Up to 10 store locatorsRun up to 10 separate locator widgets.
  • Highlight storesFeature or pin specific stores so they stand out in the list and on the map.
  • A/B testingTest two versions of a setting against each other and automatically keep the one that gets more clicks.
  • Priority supportMove to the front of the support queue with faster response times.
Enterprise
For large store networks and franchises
€149,99per month
Get Started
Everything in Business, plus:
  • Up to 150,000 locationsStore up to 150,000 store addresses.
  • Up to 20 store locatorsRun up to 20 separate locator widgets.
  • Dedicated account managerA named contact who knows your setup and helps you get the most out of StoreLo.
Compare all plans
We offer discounts for charities and non-profits. Email us for details.

StoreRocket alternative FAQ

Is StoreLo a good StoreRocket alternative?
Yes. Both are modern locators with analytics. StoreLo gives you more locations per euro at the entry tier (250 for €19.99 versus 100 for $25), a search heatmap from Starter, a conversion stack on Pro and Business (funnel, nearest-store popup, Meta Pixel and GTM events, A/B testing), and a free plan instead of only a trial.
How do I switch from StoreRocket to StoreLo?
Export your locations from StoreRocket as a CSV, import the file in the StoreLo dashboard, and swap the embed snippet on your site. Run both side by side until the styling matches, or let me match it to your brand for free.
What does StoreLo cost compared to StoreRocket?
StoreLo Starter is €19.99 a month for 250 locations. StoreRocket starts at $25 a month for 100 locations. Both have higher tiers; the StoreLo pricing page lists every plan without asking for an email.
Does StoreLo have a free plan?
Yes, five locations with no time limit and no card, plus a 14-day trial on every paid plan. StoreRocket offers a 7-day trial.
What might I miss after switching?
If you actively use StoreRocket's in-widget email lead capture or its API, check those against your setup first. For search, filters, clustering, hours, custom styling and analytics, StoreLo covers the same ground and adds the heatmap and funnel.
Does StoreLo work on my platform?
Yes. One line of code on WordPress, Shopify, Webflow, Wix, Squarespace and plain HTML.

Compare on your own data

Import your StoreRocket locations on the free plan and judge both side by side.

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Free for 5 locations · No credit card · Stuck? I set it up for you

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