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The store locator built to convert.

Turn nearby searchers into buyers. Shoppers find your nearest store, or buy from your webshop in one tap. Embed it on any site in minutes, no code. We match it to your exact brand, so it looks like part of your site.

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Free forever planNo credit cardLive in minutesFree done-for-you brand matching
yourstore.com/locations
StoreLo store locator in the default look: store list with opening hours next to a map of the Netherlands. The same store locator in the Dark Mode template: dark list and dark map style. The same store locator in the Slate Minimal template: monochrome, thin lines. The same store locator in the Market Warm template: cream background with a terracotta accent.
See why it converts

One line of code. Works on any website.

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Search, filter, find in seconds.

Customers search by city or postcode and see the closest store first. Each result links to directions, contact details, or your website.

  • Priority sorting puts your most relevant stores on top
  • One-tap directions on mobile and desktop
  • Filters, tags, and address autocomplete built in
Try it free for 14 days

Make it yours, right here.

Pick a template and a map style — the real widget below restyles instantly. And that's just the start: every color, font, marker and button is customizable. Prefer done-for-you? We match it to your brand for free, even on the Free plan.

Template
Map style
yourstore.com/locations
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See what your customers want.

Every load, search, and click is tracked. See your conversion funnel, which stores get the most traffic, and where demand is highest — no Google Analytics setup required.

  • Conversion funnel: loads → searches → clicks to a store
  • Search heatmap + click tracking per store (directions, website, calls)
  • Meta Pixel & GTM events built in for ad retargeting
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Everything your store locator needs.

Included on every plan. No hidden upsells, no feature-gating.

Compatible with any websitePaste one line into WordPress, Shopify, Wix, Squarespace, Webflow, or any site. No plugins required.

Google Maps built-inInteractive maps with clustering, custom styles, and satellite view. Bring your own API key.

Search & geolocationSearch by address, postcode, or city. One-tap "My location" shows the nearest stores instantly.

Your branding, your styleMatch your colors, fonts, map style, and markers. Full CSS override for pixel-perfect control.

Bulk import from CSVUpload hundreds of locations from a spreadsheet. Coordinates are fetched automatically from addresses.

Multiple store locatorsCreate a separate locator for each brand or product line. Manage them all from one dashboard.

Mobile responsiveList and map adapt to any screen. Tabs switch views on mobile. Works on every device.

Directions & contactOne tap opens Google Maps directions. Show phone, website, email, and social links per store.

Translatable interfaceOverride every label: search placeholder, buttons, and headings. Serve customers in any language.

See all features

Features and pricing

Compare all plans
Free€0 · free forever
  • No credit card needed
  • Free brand matching
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Starter
For small brands and growing stores
€19,99per month
Start 14-day free trial
Everything in Free, plus:
  • Up to 250 locationsStore up to 250 store addresses.
  • Google Maps & shortcodePowered by Google Maps. Embed anywhere with a one-line snippet or WordPress shortcode.
  • Bulk CSV / Excel importUpload hundreds of locations at once from a CSV or Excel file instead of adding them one by one.
  • Search ActivitySee what visitors search for in your locator — terms, volume and trends over time.
  • Search HeatmapA map view of where people are searching, so you can spot demand and gaps in your coverage.
  • Priority SortingControl the order results appear in — pin or boost specific stores to the top.
  • 24/7 email supportEmail support around the clock, with replies typically within one business day.
Most popular
Pro
For scaling brands and multi-store retailers
€34,99per month
Start 14-day free trial
Everything in Starter, plus:
  • Up to 2,000 locationsStore up to 2,000 store addresses.
  • Up to 3 store locatorsRun up to 3 separate locator widgets — e.g. for different brands, regions or sites.
  • Search EventsTrack individual visitor actions — searches, clicks to directions and website visits — as events.
  • Conversion funnelSee how visitors move from searching to clicking through to a store, and where they drop off.
  • Google AnalyticsSend locator events to your Google Analytics 4 property to measure them alongside the rest of your site.
  • Meta Pixel & GTM EventsFire events to Meta Pixel and Google Tag Manager for retargeting and advanced tracking.
  • Store photos & logosUpload a photo or chain logo per store — shown on its card in the list and in the map popup.
Most popular
Business
For growing chains and high-volume retailers
€69,99per month
Start 14-day free trial
Everything in Pro, plus:
  • Up to 20,000 locationsStore up to 20,000 store addresses.
  • Up to 10 store locatorsRun up to 10 separate locator widgets.
  • Highlight storesFeature or pin specific stores so they stand out in the list and on the map.
  • Sticky CTA cardPin a call-to-action card with your own buttons at the top of the results list — it stays in view while visitors scroll.
  • Priority supportMove to the front of the support queue with faster response times.
Enterprise
For large store networks and franchises
€149,99per month
Get Started
Everything in Business, plus:
  • Up to 150,000 locationsStore up to 150,000 store addresses.
  • Up to 20 store locatorsRun up to 20 separate locator widgets.
  • A/B testingTest two versions of a setting against each other and automatically keep the one that gets more clicks.
  • Click insightsSee which element earns the clicks — the CTA card, webshops, the nearest store or the rest — with trends against the previous period.
  • Search-demand gap reportA monthly report of where visitors searched but found no store nearby — your shortlist for the next stockist, dealer or opening.
  • Dedicated account managerA named contact who knows your setup and helps you get the most out of StoreLo.

Zero searches in your first 30 days? First month refunded.*

Cancel in one click during your trial. You won't be charged.

*Counts once your locator is live on your site with at least 3 active locations and an active Google Maps API key.

We offer discounts for charities and non-profits. Email us for details.
Before StoreLo

Customers can't find you.

  • Shoppers can't find your nearest store
  • Location lists you hand-code and forget
  • A generic map that clashes with your brand
  • No clue what customers actually search for
After StoreLo

Customers find you first.

  • Every nearby search turns into a store visit
  • Update every location from one dashboard
  • A locator that matches your brand exactly
  • See every search, click, and hot spot
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Live on your site in minutes.

Add your store locator to any website with a single line of code. You won't need a plugin or a developer.

1

Add your locations

Import a CSV or add stores by hand in your dashboard. Opening hours, photos, and tags live there too.

2
<script src="https://storelowidget.com/widget.js"></script>|

Copy one line of code

Copy the embed snippet from your dashboard. It's one script tag, and that's the whole thing.

3

Paste it on your site

Paste it into any page and it goes live right away, whether you're on WordPress, Shopify, Wix, or plain HTML.

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Store locator FAQ

Everything about adding a store locator to your website.

What is a store locator?
A store locator is a searchable map that shows customers where to find your products. Shoppers enter a postcode or share their location, and StoreLo lists the nearest stores with one-tap directions, or a link to buy from your webshop.
How do I add a store locator to my website?
You paste one short line of code. StoreLo works on any website, so you copy a snippet into your page and the store locator appears. There is nothing to install and you do not need a developer.
Is StoreLo a store locator plugin or a store locator widget?
It is a store locator widget, so it runs on every platform: WordPress, Shopify, Webflow, Wix, Squarespace, and plain HTML. You get the ease of a plugin without being tied to one system.
Can I show my locations on my website without code?
Yes. You add your locations in the dashboard, then drop the widget on your site. Your locations stay in sync, so updating an address or adding a shop takes seconds.
Is there a store locator app?
You do not need a separate app. StoreLo runs in the browser and adapts to phones, so customers get an app-like store locator on any device without downloading anything.
What makes StoreLo good store locator software?
Clean search, fast results, a design that matches your brand, and live opening hours. The store locator software is built to turn searchers into buyers, whether they visit your shop or order from your webshop.
Can a website store locator drive webshop sales too?
Yes. Next to in-store directions, each location can link straight to your webshop, so a nearby search can end in an online order just as easily as a store visit.