Plans, billing and your account
No billing surprises is a product feature. This page covers what each plan includes, how the trial behaves, and how you leave with your data if you ever want to.
By Robin, who builds and runs StoreLo · Updated 2026-07-30
The plans in one paragraph each
- Free: 1 locator, 5 locations, the full widget, no time limit, no card.
- Starter (€19.99/mo): 250 locations plus the analytics layer: search log and the heatmap.
- Pro: the conversion stack: GA4, GTM and Meta Pixel events with custom names, the nearest-store popup and more locations.
- Business: A/B testing on the widget and the highest limits.
- Enterprise or custom: email me, custom limits are a real option, not a sales funnel.
The pricing page lists every number without asking for your email.
Trials and the no-surprises rule
Every paid plan starts with a 14-day trial. Before the trial converts, and before any renewal that costs you money, you get an email first. That is a standing promise, in writing, on the StoreLo promise page.
Upgrade, downgrade, cancel
All of it happens in the dashboard, self-service. Upgrades apply immediately; downgrades and cancellations take effect at the end of the period you already paid for. Cancelling does not delete anything: your locators and locations stay, and the plan simply drops to the free tier limits.
Your data: export and deletion
Export: your profile page has a one-click export that bundles your account data as JSON, and locations can additionally be exported as CSV at any time. Deletion: the danger zone on the profile page deletes your account and every locator, location, setting and event with it, after you type DELETE to confirm. Active subscriptions are cancelled as part of the same step. GDPR rights, the privacy policy and the DPA apply as written.